The Official FOX 9 Newsroom Blog

Well, I've packed my snow and rain gear--and my official "Joe Mauer" Rapala fishing lure from the Twins. That can only mean one thing. Time for the Governor's Fishing Opener at Breezy Point!

You often hear how Minnesota is ranked first nationally in the sales of fishing licenses per capita. One-point-four million last year. (We're number ONE! And we love to BRAG! Take THAT Wisconsin!)

But what you might not hear (but you will) is how the number of anglers is falling off. The percentage of Minnesotans who fish is declining. And the DNR is aiming to lure folks back to the lakes and rivers this year with a full-on campaign: direct mail, billboards, radio ads and other outreach efforts.

The reason for this? Probably the growing popularity of couch-based electronic games, and the fact that people think they have to travel long distances to find good fisheries. (Have you ever seen the lunkers pulled out of Lake Calhoun?) The result is people, especially kids who don't spend time in nature and therefore, don't really appreciate it . The experts call it "nature deficit." I'd call it turning our backs on what makes us Minnesota. Not California. Or Iowa, for that matter.

The cheapest thrills, the most amazing sights, and most soul-soothing experiences are right outside our door. If it takes a marketing campaign to make us realize it, well, ok then. Sign me up.

--M.A. Rosko